Start with a standout homepage.
Grow when you're ready.
Most of my clients earn their business by reputation. So a website has two jobs. When someone gets your name, from a client, a Facebook post or an ad, and looks you up, what they find should make them want to call. And when someone searches for what you do, you should be there to find. I build for the first and lay the foundation for the second. We start with one standout homepage and add only as far as you actually need, and you work directly with me from the first call to launch day.
The Standout Homepage
Built in two weeks
One rich, conversion-focused homepage that turns the people looking you up into booked calls.
What's included
- A strategy session to get clear on your story: who you help, what you do, and why clients choose you
- All the copywriting, written from that story
- Custom design built to look like you, not a template
- A fast, accessible site that looks great on every device
- A findability foundation: a site built to rank for your name and your town, with a clean structure Google can read. Plus a contact form or booking link so people can reach you
- I get you live, then it's yours: a walkthrough, editing access for small changes, and full ownership with no lock-in
- Your first three months of care after launch: hosting, monitoring, and updates, on me
From kickoff to launch, with two rounds of revisions along the way.
No agency overhead. No surprises.
| The agency way | Working with me |
|---|---|
| Months of back-and-forth | Homepage built in two weeks |
| Account managers and handoffs | Just me, no handoffs |
| Overhead baked into every invoice | One clear price |
| Scope creep and surprise costs | Yours at launch, no lock-in |
| Plugins to update and patch | Modern tools, nothing to patch |
She speaks my language, makes complicated things simple, and is genuinely fun and easy to work with. Her work is clean and professional, and most importantly, she keeps her word and delivers when she says she will.”
Built to be found.
Every homepage ships on a foundation built to rank for your name and your town, and to give Google a clean site to work with: structure, speed, titles that say what you do and where, and a site map Google can actually read.
Need more than that? I don't run ongoing campaigns, but I have a partner who does, and I'll introduce you on the first call.
Where three of my clients landed in local search, up from page two, on that foundation and regular upkeep. No ranking campaign.
Not ready for a whole new site?
Start with a Messaging Session. It's week one of every homepage, on its own. We spend a working session on the words: who you help, what they're up against, why they choose you, and what you want them to do next. Then I write it up as your messaging doc, a short document you'll actually use: on your site (even if you build it somewhere else), in proposals, on social, and the next time someone asks what you do.
The Messaging Session
One working session, then your messaging doc: the line to say first, who you're for, what's at stake for them, the plan you offer, and the exact words for your homepage. Yours to keep. Some clients stop here and run with it. Others come back for the website.
If you keep going, the full $1,500 counts toward your homepage. Starting with the strategy costs you nothing extra.
Beyond the homepage
Most people start with the homepage, then grow from there. When you're ready, we look at your goals and what your live homepage is telling us (what people click, what they ask about, where they get stuck) and add the pages that earn their place. You only build what moves you forward.
Additional pages
About, Services, Work, or whatever your goals call for.
$1,000 each
Simple logo
Your business name set in a font chosen to fit you, plus your initials or a simple icon for profile pictures and small spaces. Two or three options, one round of changes, and every file you'll need for social media, your website, and print marketing.
$750
Full brand identity
A custom symbol designed around what makes your business yours, a color palette and fonts for everything you make, and a short guide so it all stays consistent.
from $2,000
Care plans
Hosting, security updates, and monitoring for $35 a month, with changes billed hourly when you need them. If you change things most months, $125 a month adds an hour of changes. You're never the one keeping it running.
from $35/mo
Need more than a marketing site, like a blog, online booking, or a store? Those are custom projects. Tell me what you have in mind and we'll scope it together.
Three steps to launch.
No agency runaround. Just a clear path from first call to launch day, with me the whole way.
- Week one
Start with your story
Before any design, we get clear on who you help and why they choose you. The words come first.
- Week two
Design with purpose
I design and build around that story, with every section pointing someone toward reaching out.
- Launch
Launch with confidence
We get you live, I walk you through it, and I'm still here after launch.
Payments
A 50% deposit books your spot and gets us started, with the balance due when your site goes live. A Messaging Session or pages added on their own are paid up front. Your first three months of care are included with your new site, so care billing starts in month four: monthly, in advance, and you can cancel anytime.
What people usually ask me first.
Do I really only need a homepage?
For many businesses that run on reputation, yes. When someone gets your name, they look you up to decide whether to call, and when someone searches for what you do, one clear, credible homepage is what they need to find. It's the fastest way to stop losing the people who are already looking. When you outgrow it, pages are easy to add.
Why is the homepage $5,000 when extra pages are $1,000?
Because the homepage carries the heavy lifting. The strategy and messaging week, the design, the technical foundation: all of it happens once, on the homepage, and every page after that inherits it.
How long does it take?
The Standout Homepage takes two weeks, guaranteed. The clock starts once we've set your start date and you've sent over the photos and branding you want to use: week one is figuring out your messaging together, and week two, I build it. Your side of it is feedback within one business day while I build, so the timeline only depends on things we each control. Additional pages, a brand identity, or a store are scoped with their own timeline, and you'll have that number before we start.
Do you handle SEO?
Part of it. Every site is built on a solid SEO foundation: clean structure, fast load, and your services and area written into the copy the way people actually search. That gets you found when someone looks up your name, and in a less crowded market it can earn you real visibility for what you do, not just who you are. Three of my clients went from page two to the top three on that foundation and regular upkeep, with no ranking campaign. To go further, I can build out more pages and content aimed at the terms your clients search. Running an ongoing ranking campaign (the kind that competes on the toughest terms month after month) is a specialty of its own, and I have a partner who does that. I'll point you to her.
What do you build with? Why not WordPress or Squarespace?
I build with Next.js, the same framework behind a lot of modern websites and apps, and your site is hosted on Vercel, which is made for it. Your words and photos live in Sanity, a simple dashboard where you can make changes without touching code. WordPress sites are a theme plus a stack of plugins, and every plugin is something to keep updated (and a way in for hackers). Squarespace avoids that, but you're renting a template and working inside its limits. Built this way, your site is fast on a phone, there's nothing to patch, and it's yours outright (any developer can work on it, not just me). The trade-off is that new features are built, not installed, so if you want something added, you ask me. For a service business, that's rarely a limit. And if you ever need an online store, that's a different kind of site, and we'd pick the right tool for it together.
What happens after launch?
You'll have editing access and a walkthrough, so small changes are yours to make, plus privacy-friendly analytics so you can see what's working. Everything underneath (hosting, security, backups, software updates, and monitoring so I know if it ever goes down) is what a care plan covers. The basic plan is $35 a month, and changes you'd rather hand to me are billed by the hour, quoted first. If you change things most months, the $125 plan adds an hour of changes every month, which costs less than paying as you go. And if you'd rather run all of it yourself, you can. You own the site outright, and I'll transfer everything to your accounts.
How do I know if I need this?
Look yourself up. Pull out your phone, search your business name the way people say it, and go through the seven checks. It takes ten minutes and it's honest about the answer, including when the answer is that you're fine. If you count more than two fails, that's worth a conversation. See the seven checks →
Your website should be
working as hard as you do.
If you're tired of being embarrassed by your site, losing leads to competitors, or just not sure where to start, that's exactly what the discovery call is for. No pressure, no jargon. Just a conversation about your business (and what a better website could do for it).
Got a question first? Email me.