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Recent work

Real results for four local businesses.

These clients found me the way most people do: someone sent them. And they had the same problem: they were genuinely good at their work, and their website wasn't saying so. We started with the words, who they help and why people pick them, then built around that.

Case study 01

Melissa Ems Insurance Agency

Website

I replaced a generic template with a site as unique as the people behind it. The rankings followed.

Organic traffic
+247%
Leads
+87%
Local search ranking (up from #15)
#2
“I told her what I wanted the vibe of my website to be and she made it happen. It has driven SO much business our way.”
Melissa Ems, Owner/Advisor
Read the full storyVisit the site
Melissa Ems Insurance Agency website screenshot
After
Her old website: a dark teal photo of an empty office behind the headline Buying insurance doesn’t have to be stressful, in thin green type
Before
Case study 02

Precision Home & Property Inspections

Logo and Branding · Website

I redesigned a dated site for a new market they were expanding into. The leads (and the rankings) followed.

Organic traffic
+48%
Leads
+74%
Google map pack, Clermont (up from #12)
Top 5
“I've had several new clients tell me the website is why they hired me. That never happened with my old site.”
Mike Mitchell, Owner
Read the full storyVisit the site
Precision Home and Property Inspections website screenshot
After
The old Precision website: a small logo over a dark menu bar, then a wall of bold text on a pale blue background
Before

The logo and card

The old Precision logo: a house inside a magnifying glass with a palm tree, and the name in green
Before
Precision Home and Property Inspections logo: a roofline over the name, with the line Invest Confidently
After
Back of the Precision business card with Mike Mitchell’s photo, phone number and a QR code
Business card
Case study 03

Bubba Dump Dumpster Rentals

Logo and Branding · Website

A brand-new family business with a clear offer and no website yet. I built one to match: sizes, prices, and a three-step rental flow. Local search took it from there.

On Google for “dumpster rental Leesburg FL”
#2
Google rating, from 18 reviews
5.0
Times shown in Google Search (16 months)
100K+
“Our website has helped us grow our online presence, appear in over 100,000 Google searches in just 16 months, and compete alongside much larger companies. For a small, family-owned business, that is HUGE!”
Joanne McGuire, Co-owner
Read the full storyVisit the site
Bubba Dump Dumpster Rentals website screenshot

The logos and icons

Bubba Dump logo: Bubba waving from a dump truck with a blue dumpster, framed by the name
The main logo
Alternate Bubba Dump logo: a close-up of Bubba, arms crossed, in his straw hat
A second logo: Bubba up close
Icons for the rental steps
Case study 04

Envision Wellness

Messaging · Logo and Branding · Website

Her work had grown into wellness coaching for women, but her card and site still said personal trainer. I wrote down who she helps and how to say it, designed a new logo in her original purple and green, and built her new site around both.

On Google for “female personal trainer Eustis FL”
#1
On Google for “personal trainer Lake County FL”
#2
On Google for “personal trainer Eustis FL”
Top 3
“Insanely helpful every step of the way, especially for someone who is extremely technology-challenged. Beautiful results!”
Nikki Van Culin, Owner
Read the full storyVisit the site
Envision Wellness website screenshot
After
Her old website: purple sneakers on a purple background beside the name in green and the line Nikki Van Culin, Personal Trainer
Before

Her new look

The circle is a sun coming up, and the figure rises with it, arms open. She wanted it to feel like movement, a new day, and a little gratitude. The leaves keep her original green.

Her old Envision Wellness logo: a white silhouette of a woman, hands on hips, over a circle of purple and green stripes
Before
New Envision Wellness logo: a figure rising from two leaves beside the name, in purple, green and dark brown
After
The new Envision Wellness symbol on its own: a figure rising from two leaves
The symbol on its own
The new symbol in white on a purple square, sized for a profile photo
In white, for her profile photos

The words came first

“Women who’ve spent years taking care of everyone else.”
You’ve put everyone else first for long enough.
“No judgment, no cookie-cutter programs, no intimidation.”
No intimidation. No guesswork. Just a plan that fits your life.
Ready when you are

Your website should be
working as hard as you do.

If you're tired of being embarrassed by your site, losing leads to competitors, or just not sure where to start, that's exactly what the discovery call is for. No pressure, no jargon. Just a conversation about your business (and what a better website could do for it).

Book a discovery call

Got a question first? Email me.